職位描述
職位描述:
崗位職責:
1. 運用所有市場營銷工作的管理,戰略和執行方法,建立和推動新成立的零售品牌快速成長
2. 與第三方供應商合作創建電子商務網站,并保證其持續正常運營
3. 識別新的商業機會,與零售店,室內設計師,以及窗裝飾行業的批發商等潛在客戶建立起信譽關系
4. 深刻理解窗裝飾行業在電子商務領域的競爭格局
5. 分析窗裝飾行業的市場趨勢以及競爭對手在業務運營中的市場推廣活動
6. 在業務上與其他部門團隊領導和內部職能團隊成員通力合作
7. 與內部it團隊一起制定和執行增長網站有效流量的搜索引擎優化策略
8. 制定網上促銷,宣傳冊,以及其他相關的營銷材料
9. 從初始設置到持續發展網絡的維護和故障排除
10. 積極尋找新的機會,以吸引網站的客流量
11. 領導,構建和發展一個專注于市場成果的團隊
12 與管理層保持有效的溝通,并確保及時提供項目跟進和所有報告
13. 積極準備和參加貿易展覽和產品發布活動
14. 具有多任務和職責的專業管理能力
崗位要求:
1. 有線上推廣零售品牌的經驗;有建立并宣傳品牌社交媒體的經驗;
2. 用seo/sem和社交媒體推廣過產品或品牌;
3. 了解中國特定的社交媒體平臺,例如微信,或其他類似的營銷渠道來推廣品牌;
4. 能夠把數字短片的內容做成宣傳冊或電子動畫書;
5. 有豐富的數字營銷活動經驗,并且能關注到投資回報率;
6. 有自主,獨立的工作態度和努力工作的熱情
7. 有市場部經理經驗,并且有零售品牌的電子商務管理經驗
8. 有較強的網上銷售業績記錄,能達到并超過預期銷售目標
9. 熟練的英文口語和書寫能力,流利的普通話
10. 作為一名業務經理要具有很強的技術技能
11. 對于網絡分析軟件深刻理解
有市場營銷和電子商務發展的背景,熟悉制圖,網絡和廣告設計將優先考慮。我們將提供靈活的工作環境,有競爭力的薪酬,希望能找到有長期職業發展規劃的那個你!
position responsibilities:
? management, strategyexecution of all marketing efforts to establishdrive aggressive growth in a newly established retail brand.
? co-operatively work with third party vendors in the creationongoing development of the e commerce website.
? identify business opportunitiesbuild credible relationships with potential customers across dealer outlets, interior designerswholesale vendors in the window furnishing industry.
? understand thoroughly the competitive landscape in the ecommerce window furnishings market.
? analyse window furnishings market trendscompetitor’s promotional activity in the markets the business is operating in.
? cooperatively work with other department team leadersinternal functional team members across the business.
? work with internal it team to developexecute seo strategy to grow qualified traffic.
? development of the marketing collateral for online promotions, flip books,other related promotional marketing materials.
? web maintenancetroubleshooting from initial set up to ongoing development.
? actively seek out new opportunities to drive traffic to our website.
? lead, builddevelop a marketing team whom are focused on the business’ deliverables.
? maintain a framework of effective communications with managementensure timely delivery of projectsreporting responsibilities
? presenttake part in trade showsproduct launch events.
? professional ability to manage a complex variety of tasks.
ss & experience:
? experience in launching a retail brand online
? experience in using seo/semsocial media platforms to market a brandstheir merchandise
? working knowledge of china social media platforms; i.e. wechatother similar marketing channels
? previous experience in creating a strong social media following for brands
? working knowledge of creatingdelivering digital content from short videos to digital flipbooks
? in depth experience in creating digital marketing campaigns that depend on related rois
? motivated, autonomous, goal orientatedstrong hard working ethic
? previously held position of marketing manager with e commerce experience for a retail brand
? a strong track record in successfully meetingexceeding budgeted sales targets in online sales
? effective communication ss in both writtenoral in both mandarinenglish
? savvy business manager with strong technical ss
? strong understanding of web analytic software that tracts the success of our site
a strong background in business marketingecommerce development. understanding of graphic, webadvertising design is highly regarded. our company does offer flexible working conditions, competitive salarya long term career prospects for the right person.